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The Idea Writers: Copywriting in a New Media and Marketing Era

The Idea Writers: Copywriting in a New Media and Marketing Era

Anthony Vagnoni

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$13.44 - $33.60

UPC:: 9780230613881
Maximum Purchase:: 2 units
Binding:: Paperback
Publication Date:: 2010-12-14
Release Date:: 2010-12-07
Author:: T. Iezzi;N. n/a
Language:: english
Edition:: 2010

The Idea Writers: Copywriting in a New Media and Marketing Era

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Product Overview

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.