Strategic Marketing Problems: Cases and Comments, 13th Edition

Name: Strategic Marketing Problems: Cases and Comments, 13th Edition
Brand: Prentice Hall
Availability: InStock

Prentice Hall

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$25.99 - $157.66

Strategic Marketing Problems: Cases and Comments, 13th Edition

UPC:: 9780132747257
Binding:: Hardcover
Note:: Used books may not include companion materials/CD/Code etc, items in good condition.We ship orders daily and Customer Service is our top priority!
Publication Date:: 8/12/2012
Author:: Roger A. Kerin;Robert A. Peterson
Language:: english
Edition:: 13th

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Product Overview

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what theyve learned.