Strategic Marketing Problems: Cases and Comments, 13th Edition

Prentice Hall

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Strategic Marketing Problems: Cases and Comments, 13th Edition
UPC:
9780132747257
Binding:
Hardcover
Publication Date:
8/12/2012
Author:
Roger A. Kerin;Robert A. Peterson
Language:
english
Edition:
13th
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Product Overview

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what theyve learned.