Scoring Points: How Tesco is Winning Customer Loyalty

Brand: Kogan Page Business Books

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$12.04 - $51.78
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Scoring Points: How Tesco is Winning Customer Loyalty
UPC:
9780749435783
Binding:
Hardcover
Publication Date:
3/21/2004
Author:
Clive Humby;Terry Hunt;Tim Phillips
Language:
english
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Product Overview

* 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme