Scoring Points: How Tesco is Winning Customer Loyalty

Brand: Kogan Page Business Books

Write a Review
$14.33 - $51.19
UPC:
9780749435783
Binding:
Hardcover
Publication Date:
3/21/2004
Author:
Clive Humby;Terry Hunt;Tim Phillips
Language:
english
Adding to cart… The item has been added

Product Overview

* 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme