Mass Communication Theory: Foundations, Ferment, and Future (Wadsworth Series in Mass Communication and Journalism)

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$8.71 - $39.06
UPC:
9780495898870
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2011-01-01
Author:
Stanley J. Baran;Dennis K. Davis
Language:
english
Edition:
6

Product Overview

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.

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