Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

Brand: Palgrave Macmillan

Write a Review
$71.78 - $83.96
UPC:
9781137021007
Binding:
Paperback
Note:
Used books may not include companion materials/CD/Code etc, items in good condition.We ship orders daily and Customer Service is our top priority!
Publication Date:
8/7/2012
Release Date:
7/3/2012
Author:
D. Sutton
Language:
english
Edition:
2009
Adding to cart… The item has been added

Product Overview

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.