Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

Brand: Palgrave Macmillan

Write a Review
$24.02 - $129.51
Note: Used books may not include CD/Code/dust jacket etc
Free Shipping: Arrives in 7-21 days
Fast Shipping(3.99$): Arrives in 5-10 days
UPC:
9781137021007
Binding:
Paperback
Publication Date:
8/7/2012
Release Date:
7/3/2012
Author:
D. Sutton
Language:
english
Edition:
2009
Adding to cart… The item has been added

Product Overview

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.