Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

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$106.87 - $120.53
UPC:
9781137021007
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
2012-08-07
Release Date:
2012-07-03
Author:
D. Sutton
Language:
english
Edition:
2009

Product Overview

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

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