Product Overview
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
- UPC:
- 9780750679763
- Binding:
- Hardcover
- Publication Date:
- 1/9/2006
- Author:
- Arjun Chaudhuri
- Language:
- english
- Edition:
- 1
Consumer Behavior
$42.02 - $51.98
Consumer Behavior (11th Edition)
$14.77 - $386.60