Consumer Behavior (8th Edition)

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Consumer Behavior (8th Edition)
UPC:
9780136015963
Binding:
Hardcover
Publication Date:
3/7/2008
Author:
Michael R. Solomon
Language:
english
Edition:
8
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Product Overview

For undergraduate and MBA courses in consumer behavior.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences.