Emotion and Reason in Consumer Behavior

Brand: Taylor Francis

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Emotion and Reason in Consumer Behavior
UPC:
9780750679763
Binding:
Hardcover
Publication Date:
1/9/2006
Author:
Arjun Chaudhuri
Language:
english
Edition:
1
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Product Overview

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.