Consumer Behavior: WITH DDB Needham Data Disk: Building Marketing Strategy

Name: Consumer Behavior: WITH DDB Needham Data Disk: Building Marketing Strategy
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Consumer Behavior: WITH DDB Needham Data Disk: Building Marketing Strategy

UPC:: 9780071109154
Binding:: Paperback
Note:: Used books may not include companion materials/CD/Code etc, items in good condition.We ship orders daily and Customer Service is our top priority!
Publication Date:: 1/14/2008
Author:: Delbert I. Hawkins;David L Mothersbaugh;Roger J. Best
Language:: english
Edition:: 10th

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Product Overview

Offering balanced coverage of consumer behaviour, including the psychological, social and managerial implications, this new edition features current examples that are tied into global and technology consumer behaviour issues and trends.