Consumer Behavior: WITH DDB Needham Data Disk: Building Marketing Strategy

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Consumer Behavior: WITH DDB Needham Data Disk: Building Marketing Strategy
UPC:
9780071109154
Binding:
Paperback
Publication Date:
1/14/2008
Author:
Delbert I. Hawkins;David L Mothersbaugh;Roger J. Best
Language:
english
Edition:
10th
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Product Overview

Offering balanced coverage of consumer behaviour, including the psychological, social and managerial implications, this new edition features current examples that are tied into global and technology consumer behaviour issues and trends.