Product Overview
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
- UPC:
- 9780132544481
- Binding:
- Hardcover
- Note:
- Used books may not include companion materials/CD/Code etc, items in good condition.We ship orders daily and Customer Service is our top priority!
- Publication Date:
- 7/23/2011
- Author:
- Naresh K. Malhotra
- Language:
- english
- Edition:
- 4
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