Product Overview
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
Basic Marketing Research (4th Edition)
$15.18 - $105.70
- UPC:
- 9780132544481
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 2011-07-23
- Author:
- Naresh K. Malhotra
- Language:
- english
- Edition:
- 4
Basic Marketing Research
$52.04 - $64.93
Brand: Libraries Unlimited
Basic Research Methods for Librarians, 4th Edition (Library & Information Science Text)
$43.70 - $54.50
Marketing Research (7th Edition)
$21.78 - $28.75