Basic Marketing Research (4th Edition)

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Basic Marketing Research (4th Edition)
UPC:
9780132544481
Binding:
Hardcover
Publication Date:
7/23/2011
Author:
Naresh K. Malhotra
Language:
english
Edition:
4
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Product Overview

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.