Why We Buy: The Science Of Shopping

Brand: Simon n Schuster

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$12.81 - $23.35
UPC:
9780684849133
Binding:
Hardcover
Publication Date:
5/13/1999
Author:
Paco Underhill
Language:
english
Edition:
Updated, Revised ed.
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Product Overview

An expert on shopping behavior and motivation offers a witty analysis of consumers' tastes and habits, explaining why point-of-sale purchases are still the most significant, why Internet shopping will not replace the mall, how hardware stores are adapting to women's needs, and more. 75,000 first printing. Tour.