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When a little-known former Southern Governor named Jimmy Carter decided to seek the Presidency, he wrote, Why Not the Best? as a means of letting voters know who he was and his sense of values. The title comes from a question Admiral Rickover asked him during a job interview, following his graduation from the Naval Academy. Did you do your best? Rickover asked. Carter initially answered yes sir but after some thought said, no sir, I didn't always do my best. Describing the scene years later, Carter writes, He asked one final question which I have never been able to forget-or to answer. He said, Why not?