Product Overview
Which Ad Pulled Best? 10th Edition is a workbook that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 40 recent ads, divided into 20 pairs and printed in full color. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best by comparing their answers to actual research results. The currency of the ads, interviews from professionals in the field, focused narrative on the principals of effective print advertising and low text price make this an effective and efficient supplement in Marketing and Advertising courses.
Please note, the author recommends that people not purchase the book unless they will have access to Instructor's Guide or Answers Key. Reviewers rate the book highly when they have access to the Instructor's Guide and poorly when they do not. If you are a college instructor or advertising professional and have been trying unsuccessfully to obtain a copy of the guide, please contact the publisher at mhhe.com. Or you may contact the author at sos@gallup-robinson.com.
