Product Overview
In Velocity: From the Front Line to the Bottom Line, retail automotive expert Dale Pollak reveals how car dealers in today's pre-owned automotive marketplace can shift out of low gear toward accelerated profits.
Today's dealers are facing increased competition brought on by Internet shopping and in this book, Pollak delivers a gut check to dealers employing traditional used car disciplines while revealing new strategies that turn money-losing departments into profit-generating winners.
The used vehicle marketplace is less giving and less forgiving than it's ever been before. Astute, investment-minded management processes are essential for today's dealers to survive and thrive, says Pollak.
