The Sports Event Playbook: Managing and Marketing Winning Playbook

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$16.80 - $300.00
UPC:
9780471460077
Maximum Purchase:
2 units
Binding:
Hardcover
Publication Date:
2004-09-27
Author:
Frank Supovitz;Joe Goldblatt
Language:
english
Edition:
1

Product Overview

The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage.

Along with practical checklists, tables, figures, and forms, The Sports Event Management and Marketing Playbook features:

  • Sideline Stories presenting real-life examples of the development, management, and execution of sports events
  • Coach's Clipboard featuring questions and thought-provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situations
This book is part of The Wiley Event Management Series.

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