Product Overview
The author is well known for changing the way statistics is taught. His approach is based on examples and exercises and the book has fantastic ancillaries.This title uses real-life business data and emphasizes decision-making - more interesting and realistic for students. It concentrates on concepts rather than mechanics - builds genuine understanding. It offers plenty of opportunities to illustrate techniques and test students' understanding.This edition covers new business exercises and longer case studies - making the book more engaging. It includes more data sets and exercises for practice - on average, an extra 33 per cent per chapter. It contains new text-design - more accessible for business students. It features a new section on business ethics - bringing the book bang up-to-date.This book immerses students in the course immediately, involving them in practical, statistics-supported business decision making from the outset. Using real data to provide a context for tackling modern business problems, it introduces a range of core ideas early - including data production and interpretation.
