That's Our New Ad Campaign: A Handy Guide for Ceos, Presidents, Ad Managers, Account Executives, Art Directors, Copywriters, Students, and Anybody E

Brand: Lexington Books

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That's Our New Ad Campaign: A Handy Guide for Ceos, Presidents, Ad Managers, Account Executives, Art Directors, Copywriters, Students, and Anybody E
UPC:
9780669169744
Binding:
Hardcover
Publication Date:
10/1/1988
Author:
Dick Wasserman
Language:
english
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Product Overview

Discusses the quality of modern advertising, explains how good ads are created, and clears up client misconceptions about successful advertising