Product Overview
The best business guide for design professionals just got even better! This revised and expanded third edition includes everything designers needbesides talentto turn their artistic success into business success. Youll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things youll learn:
How to get on the right career path
The best way to determine pricing
How to avoid common legal pitfalls
How to manage large projects
The secrets of efficient design teams
How to forecast your workload and finances
Dealing with international clients
The merging models of ad agencies and design firms
Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more:
Design planning and strategy
Corporate identity development
Publication and editorial design
Brand identity and packaging design
Advertising and promotion design
Marketing communications
Environmental design
Industrial design
Motion graphics
Interaction design
Information design
It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry.
Frank Maddocks, President, Maddocks & Company
Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer.
Marty Neumeier, author of The Designful Company, Zag and The Brand Gap
