Street Smart Franchising

Brand: Entrepreneur Press

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$15.54 - $32.97
UPC:
9781599184111
Binding:
Paperback
Note:
Used books may not include companion materials/CD/Code etc, items in good condition.We ship orders daily and Customer Service is our top priority!
Publication Date:
5/1/2011
Author:
Joe Mathews
Language:
english
Edition:
2
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Product Overview

Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the how to to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure. Plus, it takes an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books.