Strategy and the Business Landscape (2nd Edition)

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Strategy and the Business Landscape (2nd Edition)
UPC:
9780131430358
Binding:
Paperback
Publication Date:
7/16/2005
Author:
Pankaj E Ghemawat
Language:
english
Edition:
2
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Product Overview

  • Audience: MBA and Executive MBA strategy courses
  • Approach: Pankaj Ghemawat, in collaboration with Bruno Cassiman, David Collis and Jan Rivkin, has prepared the second edition of an introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is meant to be rigorous in its research base, pragmatic in its focus, and concise. The second edition includes new, full-length chapters on competitive dynamics (with Bruno Cassiman) and on corporate strategy (with Jan Rivkin).
  • Competitors: de Kluyver (PH)