Strategy and the Business Landscape (2nd Edition)

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$10.10 - $300.00

UPC:

9780131430358

Maximum Purchase:

2 units

Binding:

Paperback

Publication Date:

2005-07-16

Author:

Pankaj E Ghemawat

Language:

english

Edition:

Product Overview

Audience: MBA and Executive MBA strategy courses

Approach: Pankaj Ghemawat, in collaboration with Bruno Cassiman, David Collis and Jan Rivkin, has prepared the second edition of an introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is meant to be rigorous in its research base, pragmatic in its focus, and concise. The second edition includes new, full-length chapters on competitive dynamics (with Bruno Cassiman) and on corporate strategy (with Jan Rivkin).

Competitors: de Kluyver (PH)