Strategic Brand Managment: Building, Measuring, and Managing Brand Equity

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$85.56 - $100.10
UPC:
9780273779414
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2015-12-21
Author:
Kevin Lane Keller
Language:
english
Edition:
Fourth (4th) Edition

Product Overview

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisionsand thus improving the long-term profitability of specific brand strategies.

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