Storyselling for Financial Advisors : How Top Producers Sell

Dearborn Trade

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$13.86 - $35.91
UPC:
9780793136643
Binding:
Hardcover
Note:
Used books may not include companion materials/CD/Code etc, items in good condition.We ship orders daily and Customer Service is our top priority!
Publication Date:
1/12/2000
Release Date:
1/12/2000
Author:
Scott West;Mitch Anthony;Mitch Anthony
Language:
english
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Product Overview

Learn what makes a client trust you to be their financial advisor.

Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest storysellers of all time. These actual stories can help financial pros tap into the gut reaction of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.