Product Overview
Updated to reflect the latest technological innovationsand challengesthe second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use todays social media tools. Luttrells text offers:
a thorough history of social media and pioneers of the field;
chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and sticky social, among others;
discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
real-world examples of successful social media campaigns.
This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
