Small Business Management: A Planning Approach

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UPC:
9781426630569
Binding:
Paperback
Publication Date:
6/16/2008
Author:
Joel Corman;Lori Pennel;Robert Lussier
Language:
english
Edition:
3
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Product Overview

In today's demanding economic environment, starting a small business can be a daunting task. Research has shown that an effective business plan increases the chance that a new small business will be successful. Small Business Management: A Planning Approach, 3e provides students with the knowledge and skills they need to develop a business plan, how to implement it and how to control and evaluate their implementation. Concise yet comprehensive, this text can be completed in a one-semester course. Revisions to this Edition: * Revised chapter on Operations * Future Trends in Small Business * Updated chapter on Strategy * Updated sources of financing