Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)

Palgrave MacMillan

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$12.80 - $71.14
UPC:
9780230006607
Binding:
Hardcover
Note:
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Publication Date:
9/29/2006
Release Date:
10/3/2006
Author:
J. Teboul
Language:
english
Edition:
2006
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Product Overview

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.