Product Overview
Offers a guide to America's consumer behavior, discussing the three major consumer generations and their distinctive attitudes, lifestyles, values, experiences, tastes, and spending patterns
- UPC:
- 9780887308130
- Binding:
- Hardcover
- Publication Date:
- 3/1/1997
- Author:
- J. Walker Smith;Ann S. Clurman;Yankelovich Partners
- Language:
- english
- Edition:
- 1st
Lynne C Lancaster
The M-Factor: How the Millennial Generation Is Rocking the Workplace
$25.75 - $32.58
