Product Overview
The authors argue against the aggressive selling of ideas and instead emphasize listening, genuine engagement and commitment to a lasting business relationship in order to get someone to come around to one's way of thinking.
The authors argue against the aggressive selling of ideas and instead emphasize listening, genuine engagement and commitment to a lasting business relationship in order to get someone to come around to one's way of thinking.
Cohen, Allan R./ Bradford, David L.
Baker and Taylor
Fisher, Roger/ Ury, William/ Patton, Bruce/ Guyer, Murphy (NRT)
Rodale Books