Product Overview
Version 1.1 boasts 16 brand new end of chapter cases! If you like to use case examples in your Principles of Management course, then Version 1.1 is right for you. The cases are as follows: 1. Goodwill 2. SAS 3. Hanna Andersson 4. Xerox 5. Flat World Knowledge 6. Nucor Steel 7. Toyota 8. Google 9. Social Networking 10. Indra Nooyi, CEO of Pepsi 11. Bernard Ebbers, Former CEO of WorldCom 12. Edward Jones Investments 13. GE 14. Zappos 15. Newell Company 16. Kronos Principles of Management-Version 1.1 by Carpenter, Bauer and Erdogan teaches management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership.
