Ongoing Crisis Communication: Planning, Managing, and Responding

Brand: SAGE Publications, Inc

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$13.85 - $47.42
UPC:
9781412983105
Binding:
Paperback
Note:
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Publication Date:
1/24/2011
Author:
Timothy Coombs
Language:
english
Edition:
3
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Product Overview

Crisis communication is the lifeblood of crisis management: When communication is ineffective, so is the crisis management effort. Emphasizing the role of communication, W. Timothy Coombs uses a three-staged approach to crisis managementpre-crisis, crisis, and postcrisis. He reviews the latest research, explains how crisis communication can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation.