On Selling

Newstar Pr

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$43.24 - $44.54
UPC:
9780787109042
Binding:
Hardcover
Publication Date:
6/1/1996
Author:
Mark H. McCormack
Language:
english
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Product Overview

Describes how to adapt the three basic tenets of salesmanship--identifying customers, reaching them, and pursuading them to buy--to one's personal selling style in order to develop successful lifelong business relationships