Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science

Brand: South-Western Pub

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Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science
UPC:
9780538812214
Binding:
Hardcover
Publication Date:
10/1/1990
Author:
Shelby D. Hunt
Language:
english
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Product Overview

Book by Hunt, Shelby D. Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science