Mass Communication Theory: Foundations, Ferment, and Future, 7th Edition

Cengage Learning

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$13.55 - $156.19
UPC:
9781285052076
Binding:
Paperback
Note:
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Publication Date:
1/1/2014
Author:
Stanley J. Baran;Dennis K. Davis
Language:
english
Edition:
7th
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Product Overview

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future.