Product Overview
Skills to Succeed in Todays Media World
Designed to give students the media literacy principles and critical thinking skills they need to becomesmart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-color Fifth Edition introduces a new Media Transformations box feature that highlights dynamic changes to how we produce and consume media. Each Media Transformations box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where youll explore the latest developments that are changing todays media world.
