Marketing of High-Technology Products and Innovations (3rd Edition)

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Marketing of High-Technology Products and Innovations (3rd Edition)
UPC:
9780136049968
Binding:
Hardcover
Note:
Used books may not include companion materials/CD/Code etc, items in good condition.We ship orders daily and Customer Service is our top priority!
Publication Date:
2/15/2009
Author:
Jakki J. Mohr;Sanjit Sengupta;Stanley Slater
Language:
english
Edition:
3
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Product Overview

For undergraduate and graduate courses on marketing high-tech products.

Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

TheThird Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.