Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management)

Name: Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management)
Brand: Brand: Wiley
Availability: InStock

Brand: Wiley

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Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management)

UPC:: 9781557865533
Binding:: Paperback
Publication Date:: 6/3/1996
Author:: Robert B. Woodruff;Sarah F. Gardial
Language:: english
Edition:: 1

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Product Overview

Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.