Kleppner's Advertising Procedure (18th Edition)

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$6.50 - $42.13
UPC:
9780136110828
Binding:
Hardcover
Note:
Used books may not include companion materials/CD/Code etc, items in good condition.We ship orders daily and Customer Service is our top priority!
Publication Date:
1/25/2010
Author:
Ron Lane;Karen King
Language:
english
Edition:
18
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Product Overview

An all-inclusive introduction to the exciting and dynamic world of advertising.

Kleppners Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firms marketing/advertising department, an ad agency professional, and media executives.

The eighteenth edition reflects how new media has changed advertising.