Interviewing Users: How to Uncover Compelling Insights

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UPC:
9781933820118
Binding:
Paperback
Publication Date:
5/2/2013
Author:
Steve Portigal
Language:
english
Edition:
1st
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Product Overview

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.