International Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Write a Review
$21.30 - $31.67
UPC:
9780073080062
Binding:
Hardcover
Note:
Used books may not include companion materials/CD/Code etc, items in good condition.We ship orders daily and Customer Service is our top priority!
Publication Date:
3/13/2006
Author:
Philip Cateora;John Graham
Language:
english
Edition:
13
Adding to cart… The item has been added

Product Overview

Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.