Product Overview
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)
$28.84 - $170.87
- UPC:
- 9780072865783
- Binding:
- Hardcover
- Publication Date:
- 1/21/2005
- Author:
- F. Robert Dwyer;John Tanner
- Language:
- english
- Edition:
- 3
International Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)
$14.86 - $40.08
Brand: Business And Economics
Business Marketing: Connecting Strategy, Relationships, and Learning
$12.01 - $89.51
