Product Overview
Thoroughly revised to reflect new directions in the field, this book introduces the basic facts and major theories of motivation within the context of the types of questions students bring with them to class. Why are some people more organized than others? Why do some people overeat? Why do people dream? As Franken leads students in an exploration of day-to-day human motivation, he looks at how biology, learning, and cognition interact with individual differences to produce human behavior.
