Furniture Marketing: From Product Development to Distribution

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$9.24 - $76.38
UPC:
9781563673016
Maximum Purchase:
3 units
Binding:
Hardcover
Publication Date:
2003-10-21
Release Date:
2003-10-21
Author:
Richard R. Bennington
Language:
english
Edition:
2

Product Overview

Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. Residential furniture is the main focus of Furniture Marketing, but there is a chapter on contract furniture. This book can serve as a helpful reference for students as well as beginning and experienced employees of manufacturers, retailers, and wholesalers.

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