Product Overview
Make work fun and you'll create a culture of creativity where the best people will want to work and customers will want to spend their money. That is maverick marketing whiz Mike Veeck's Fun Is Good philosophy in a nutshell. And in this book, he demonstrates how it has worked, not only to make an evening at one of his minor league ballparksfull of laughs, zany promotions, and free giveawaysenjoyable for everyone, but also how it can turn any organization into a thriving one.
