Essentials of Marketing Research

(No reviews yet) Write a Review
$282.50 - $331.65
UPC:
9780078028816
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2012-09-04
Author:
Joseph F. Hair Jr.;Mary Celsi;Robert P Bush;David J. Ortinau
Language:
english
Edition:
3

Product Overview

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

Reviews

(No reviews yet) Write a Review