Essentials of Marketing Research (with Qualtrics Printed Access Card)

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$13.83 - $60.30
UPC:
9781285752037
Binding:
Paperback
Note:
Used books may not include companion materials/CD/Code etc, items in good condition.We ship orders daily and Customer Service is our top priority!
Publication Date:
4/30/2013
Author:
William G. Zikmund;Barry J. Babin
Language:
english
Edition:
5
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Product Overview

Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.