Essentials of Marketing Research, 2nd Edition

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$6.50 - $300.00
UPC:
9780471412359
Binding:
Hardcover
Note:
Used books may not include companion materials/CD/Code etc, items in good condition.We ship orders daily and Customer Service is our top priority!
Publication Date:
11/16/2001
Author:
V. Kumar;David A. Aaker;George S. Day
Language:
english
Edition:
2
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Product Overview

Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.